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\n Premier League betting sponsors aren\u2019t just about slapping a logo on the pitch. Think about it \u2013 they\u2019ve already shelled out millions to catch your eye, so it stands to reason they\u2019ll go all out with top-tier odds and cracking promotions<\/strong>. Knowing who\u2019re the big football betting sponsors can be your season ticket to the best offers on the market. Lucky for you, we\u2019ve got all the details right here.<\/p>\n\n

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\n Hot Topics<\/b> on this page:<\/span>\n
\n \n Top Bookmakers Sponsoring EPL<\/span>\n <\/a>\n \n Benefits From Betting Deals<\/span>\n <\/a>\n \n Gambling Sponsorship Ban<\/span>\n <\/a>\n <\/div>\n <\/div>\n<\/div>\n\n
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\n $\"Table$ \n Explore this page with our Table of Contents<\/b><\/span>\n <\/div>\n \n
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\n $\"Table$ \n <\/div>\n <\/div>\n <\/button>\n
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\n ON THIS PAGE<\/span>\n <\/div>\n
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\n 1<\/span>\n Best Bookmakers Sponsoring Premier League Teams<\/a>\n <\/li>\n
\n 2<\/span>\n Premier League Betting Sponsors Reviewed<\/a>\n <\/li>\n
\n 3<\/span>\n Premier League Betting Sponsorship Compared to Other Competitions<\/a>\n <\/li>\n
\n 4<\/span>\n Premier League Betting Sponsors Throughout the Years<\/a>\n <\/li>\n
\n 5<\/span>\n The Future of Football Betting Sponsorships<\/a>\n <\/li>\n
\n 6<\/span>\n ThePuntersPage Final Say<\/a>\n <\/li>\n
\n 7<\/span>\n Premier League Betting Sponsors FAQs<\/a>\n <\/li>\n <\/ol>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n
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\n ON THIS PAGE<\/a>\n <\/div>\n<\/div>\n
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<\/h2>\n\n
Premier League Betting Sponsors Reviewed<\/h2>\n \n\n
\n Let\u2019s get our heads in the game. Here are six of the most prominent betting companies sponsoring football teams<\/strong>, so you know who\u2019s got plenty of skin in the game. We\u2019ll have a butcher\u2019s at their Premier League betting offers<\/a> to see if these football sponsorship deals translate into serious benefits for us punters.<\/p>\n\n
\n 1. Parimatch \u2013 Nottingham Forest & Leicester City Official Betting Partner\n <\/h3>\n \n\n
\n
\n \n \n \n \n $\"screenshot$ \n <\/picture>\n\n \n
(Source: Parimatch)<\/figcaption>\n <\/figure>\n<\/div>\n\n\n
\n Parimatch<\/a> have really thrown their weight behind the 2024\/25 Premier League, sponsoring both Leicester City and Nottingham Forest. The big win for punters? You\u2019ve got the chance to snag game tickets, exclusive merchandise, and even a visit to the training ground to meet the players<\/strong>. All you need to do is keep an eye on their social media comps. That\u2019s living the dream!<\/p>\n\n
\n You\u2019ll also find a steady stream of specials and bet boosts, plus some cracking pre-made football accas with tempting odds. And if you fancy a flutter on something a bit more off-the-cuff, their Lucky Dips offer jaw-dropping rewards. Top that off with a superb Premier League welcome offer – \u00a330 in free bets for just a \u00a35 punt on any football market at evens or higher<\/strong> -, and you\u2019ve got the betting equivalent of a cheeky ice cream with a flake and sprinkles!<\/p>\n\n
\n \n \n Visit Parimatch\n<\/a> <\/div>\n<\/div>\n\n\n
\n 2. Ladbrokes \u2013 Liverpool Official Betting Partner\n <\/h3>\n \n\n
\n
\n \n \n \n \n $\"screenshot$ \n <\/picture>\n\n \n
(Source: Ladbrokes)<\/figcaption>\n <\/figure>\n<\/div>\n\n\n
\n \u00a3300 million. That\u2019s how much Ladbrokes have forked out to become Liverpool\u2019s official sponsors in what\u2019s now the priciest sponsorship deal ever in football<\/a>. In other words, no betting companies sponsoring football teams have ever splashed out more. As for related promos \u2013 they\u2019ve been known to give away tickets to major games at Anfield.<\/p>\n\n
\n But more important is that this wad of cash invested is a clear all in on the Premier League. And that commitment does show. Ladbrokes<\/a> consistently offers between 200-250 markets on Premier League games<\/strong> and their odds often provide the best returns. They\u2019re particularly strong on accas, with insurance, boosted returns, and a range of popular specials to help you make savvy multi-bets without the hassle.<\/p>\n\n
\n \n \n Visit Ladbrokes\n<\/a> <\/div>\n<\/div>\n\n\n
\n 3. Betway \u2013 West Ham Official Principal Sponsor\n <\/h3>\n \n\n
\n
\n \n \n \n \n $\"screenshot$ \n <\/picture>\n\n \n
(Source: Betway)<\/figcaption>\n <\/figure>\n<\/div>\n\n\n
\n Here\u2019s one most footie fans will recognise \u2013 Betway has been Premier League betting shirt sponsors for West Ham in recent years. Sadly, this hasn\u2019t translated into any related perks like a claret shirt or match tickets. We hope they follow the lead of other Premier League sponsors and give fans in London a proper treat!\r<\/p>\n\n
\n Betway<\/a> leans toward a more universal approach to giveaways. Their free bet club dishes out \u00a310 in free bets weekly when you stake \u00a325+ on trebles or accas<\/strong> (min odds 2\/1<\/em>), and they\u2019ll match your first acca loss with a \u00a330 free bet. Add in the #BetYourWay feature, which makes their massive Premier League odds feel endless, and you\u2019ve got perks for fans of all stripes.<\/p>\n\n
\n \n \n Visit Betway\n<\/a> <\/div>\n<\/div>\n\n\n
\n 4. Betano \u2013 Aston Villa Official Betting Partner\n <\/h3>\n \n\n
\n
\n \n \n \n \n $\"screenshot$ \n <\/picture>\n\n \n
(Source: Betano)<\/figcaption>\n <\/figure>\n<\/div>\n\n\n
\n It\u2019s a sharp move from Betano to bag Premier League shirt sponsorship \u2013 they\u2019re still not as well-known, so being featured front and centre 38+ times in a season is cracking exposure. Their ambition to rank among the top football betting sites<\/a> shines through their promo page, packed with offers, even if none are directly tied to football sponsorship deals.<\/p>\n\n
\n These include loads of specials on big matches \u2013 for instance, 30\/1 on Manchester United to beat Rangers was available at the time of writing. Their football welcome offer nets you \u00a330 in free bets for a \u00a310 stake, and there\u2019s even a free-to-play Betano Premier Predictions game, where guessing 4 correct scores could bag you \u00a3250 in cash<\/strong>. With over 200 markets on Premier League clashes and odds that stand shoulder-to-shoulder with the best in the business, Betano are clearly gunning to be a top dog \u2013 being a Premier League betting sponsor is just the beginning.<\/p>\n\n
\n 5. Hollywoodbets \u2013 Brentford Official Betting Partner\n <\/h3>\n \n\n\n
\n \n \n \n \n $\"screenshot$ \n <\/picture>\n\n \n
(Source: Hollywoodbets)<\/figcaption>\n <\/figure>\n<\/div>\n\n\n
\n Perhaps Hollywoodbets chose to become betting sponsors for Brentford because they saw a kindred spirit \u2013 two underdogs taking on the giants of their fields. Just as Brentford set their sights on Man City or Liverpool, Hollywoodbets<\/a> wants to dethrone BetVictor or bet365. How? No promos tied to Brentford just yet, but the 400+ markets on Premier League games are a proper statement<\/strong>. That\u2019s up there with the very best UK bookmakers!<\/p>\n\n
\n They\u2019re bold enough to call themselves \u201cyour best bet for Premier League accas\u201d \u2013 and with cracking specials, fantastic odds, acca bonuses from 4+ legs, and insurance on a \u00a310 5-fold, they\u2019ve certainly got the goods to defend that claim. And if you need that little extra something, there\u2019s the \u00a320 Back as Free Bets offer for new app users<\/strong> \u2013 use it on any team you fancy (minimum odds \u00bd<\/em>), the Bees included.<\/p>\n\n
\n \n \n Visit Hollywoodbets\n<\/a> <\/div>\n<\/div>\n\n\n
\n 6. Sportsbet.io – Newcastle United Official Partner\n <\/h3>\n \n\n
\n
\n \n \n \n \n $\"screenshot$ \n <\/picture>\n\n \n
(Source: Sportsbet.io)<\/figcaption>\n <\/figure>\n<\/div>\n\n\n
\n While Sportsbet.io<\/a> haven\u2019t made the most out of their Newcastle United partnership \u2013 only the enhanced acca promo is relevant to the Premier League \u2013 it does give a decent boost of up to 20%<\/strong>. Plus, they\u2019ve got plenty else to shout about. <\/p>\n\n
\n Their odds variety is bang on, with 100+ markets per game, and they typically boast an overround well under 110%<\/a>. The bookmaker really shines on over\/under markets, and its design\u2019s a proper winner too, with sliders for specific markets and combo bets that make life easy<\/strong>. Live coverage is top-notch, with odds being updated faster than a whippet and cash-out available<\/a> on almost every bet. Still, we\u2019d be chuffed to bits if they showed a bit more love for the Magpies and the Premier League, especially with a dedicated promo page.<\/p>\n\n
Premier League Betting Sponsorship Compared to Other Competitions<\/h2>\n \n\n
\n In terms of how football betting sponsors work, the basics are the same \u2013 you pay for advertising space, whether that\u2019s for an ad board at Edgeley Park or your name plastered on Chelsea\u2019s kit. But the details are where things get interesting.<\/p>\n\n
\n For starters, the Premier League doesn\u2019t have an exclusive betting sponsor<\/strong>, unlike the Champions League, which is sponsored by bet365, or the UEFA Europa and Conference League, which has a deal with Betano. Then there\u2019s the scale of the brands and money involved. Guinness or Nike aren\u2019t likely to throw millions at a division 5 club \u2013 even if we\u2019re sure Sutton United would be chuffed with the cash. <\/p>\n\n
\n Plus, legal rules play a big role. Premier League sponsorships are governed by UK advertising and gambling regulations. Other leagues, like La Liga or the Bundesliga, have their own rules. In Spain, gambling ads are limited to late-night TV slots under the Royal Decree, a restriction you don\u2019t get in the UK. For the most part though, these differences won\u2019t put a spanner in your viewing or betting fun. You may catch fewer or more ads depending on the league<\/strong>, and there may be more of a focus on responsible gambling, but that\u2019s your lot.<\/p>\n\n
\n How Do Punters Benefit From These Betting Partnerships?\n <\/h3>\n \n\n
\n The perks are twofold. First, Premier League clubs with betting sponsors often dish out goodies like free merch and match tickets<\/strong>, usually through competitions or loyalty bonuses. Second, you might get exclusive promos tied to that team. For instance, Betway could roll out enhanced odds for a big West Ham game to drum up excitement for The Hammers. <\/p>\n\n
\n Betting companies sponsoring football teams are throwing down serious cash. Like a team down a goal with ten minutes left, going full throttle for the equaliser, they\u2019re all in. With that level of commitment, it\u2019s a fair shout they\u2019ll go the extra mile with top-notch footie promos (even if they\u2019re not tied to football sponsorship deals<\/em>) and cracking odds. It\u2019s not a guarantee, but we wouldn\u2019t bet against it. <\/p>\n\n
Premier League Betting Sponsors Throughout the Years<\/h2>\n \n\n
\n The Premier League's sponsorship journey kicked off in 1993<\/strong>, right after the new format of the competition was born. Carling, the British beer giant, was the first to slap its name on the league, signing a four-year deal worth \u00a312 million. They even introduced iconic player awards, like the Golden Boot. It went from beer to cars, and then, the betting boom really started to take shape in the early 2000s. <\/p>\n\n
\n In 2002-2003, Fulham were the first to ink a deal with Betfair<\/strong>, making them the first Premier League team to wear a betting company\u2019s logo on their shirt. For a while, though, other clubs were hesitant, probably because of the stigma around Premier League teams sponsored by betting companies. The 2005 Gambling Act made it a lot easier for betting companies to advertise, and boom \u2013 the floodgates opened. Clubs like West Ham and Stoke City quickly followed suit, teaming up with brands like SBOBET and bet365, with the latter buying the Potters a whole bloody stadium! <\/p>\n\n
\n This growth remained steady throughout the 2010\u2019s. By the 2016-2017 season, nearly half of the league\u2019s teams had a betting firm on their shirts<\/a><\/strong>. By the 2024-2025 season, a record 11 clubs had gambling sponsors, turning the league into a massive billboard for online betting. While this has made betting a visible part of football culture, it has also sparked debate, with increasing scrutiny over gambling\u2019s role in the sport.<\/p>\n\n
The Future of Football Betting Sponsorships<\/h2>\n \n\n
\n Football betting sponsors are in a bit of a transitional period right now. Questions are being raised about how Premier League betting sponsors should operate in the UK, and we\u2019re starting to see the winds of change knocking over a few long-standing rules. It\u2019s worth keeping an eye on, as these changes could impact promotions you\u2019re offered from your favourite bookmakers<\/strong>. With that in mind, here are the key events that could shake up your bet slip.<\/p>\n\n
\n Betting Sponsorship Ban as of 26\/27 Season\n <\/h3>\n \n\n
\n In a bold move, Premier League clubs have agreed to end front-of-shirt betting sponsorships starting in the 2026\/27 season<\/strong>. This makes the Premier League the first top UK sports league to make this decision voluntarily. For some, it\u2019s seen as a vital step towards reducing the visibility of gambling ads, particularly given how many people watch worldwide. However, there are some who feel the decision doesn\u2019t go far enough, as betting logos can still appear on sleeves and pitch side ads \u2013 it\u2019s far from a total Premier League betting sponsors ban. <\/p>\n\n
\n It also presents a bit of a challenge for smaller clubs. Betting deals are worth a lot of money and many teams rely on these contracts to fund their operations. Removing those front-of-shirt deals means that clubs, particularly those outside the top six, could struggle to replace that lost income. The challenge here is striking the right balance between social responsibility and financial reality.<\/p>\n\n
\n Social Responsibility & Safe Gambling\n <\/h3>\n \n\n
\n With Premier League betting sponsors practically everywhere, it's no surprise that people are starting to ask some tough questions about the impact it has, particularly on younger fans. The Premier League\u2019s decision to cut out front-of-shirt betting sponsorships by 2026 is a clear sign that they\u2019re starting to take social responsibility more seriously. \r<\/p>\n\n
\n The aim of this ban is clearly to reduce the impact of gambling addiction on society<\/strong> – whether it will have the desired effect is something we'll have to wait and see. There are already measures in place to help promote responsible gambling<\/a>, like self-exclusion tools, deposit\/spending limits, and support links for those struggling with addiction. Perhaps it\u2019s best to see this restriction on Premier League betting shirt sponsors as part of a bigger effort to make the betting environment safer, so we can all enjoy our favourite sports responsibly. <\/p>\n\n
\n The Rise of Cryptocurrencies & Web3\n <\/h3>\n \n\n
\n We must be living in the future, because now we\u2019ve got Premier League teams sponsored by crypto firms, with the total sponsorship value hitting a whopping \u00a3130 million for the 2024\/25 season<\/a><\/strong>. These deals have stepped in to replace some of the cash lost via stricter gambling restrictions. The irony, though, is that crypto itself is a bit of a rollercoaster \u2013 unpredictable and risky, very much like a gamble. But it's a train that shows no signs of slowing down. As a sign of things to come, check out Atletico Madrid\u2019s massive deal with Kraken in July 2024<\/a>, which will see the crypto company feature on both their men\u2019s and women\u2019s team sleeves.<\/p>\n\n
\n Alongside this, we\u2019ve got the rise of Web3, which is basically the next-gen internet built on decentralisation, blockchain tech, and token-based economies<\/strong>. It\u2019s all about giving users more control over their data and digital assets, with things like cryptocurrencies, NFTs, and smart contracts taking centre stage.<\/p>\n\n
\n In football, Web3\u2019s bringing some new ways for football fans to get involved\u2014whether it\u2019s owning digital collectibles, having a say in team decisions with fan tokens, or playing in Web3-powered fantasy football games<\/a>. According to club\u2019s perspectives, it\u2019s all about making the fan experience more interactive and personal.<\/p>\n\n
\n The Surge of NFTs & Fan Tokens\n <\/h3>\n \n\n
\n The crossover of the digital world and the Premier League has sparked its fair share of debate, especially when it comes to NFTs and fan tokens. NFTs are digital items that you can buy<\/strong>, like limited-edition trading cards, which are verified on a blockchain as unique. The idea is that these items are one-of-a-kind, but without any physical presence, their value is often up for debate. Many people question whether their often-high price tags truly reflect their worth.<\/p>\n\n
\n Similarly, fan tokens have no physical form, but may have more of a tangible value because they allow you to vote on things and can provide free entries into competitions. These have proved so controversial that British MPs have been calling for their ban since 2023<\/a>.<\/p>\n\n
ThePuntersPage Final Say<\/h2>\n \n\n
\n From our perspective, what really matters here is that Premier League betting sponsors are often the most generous operators around<\/strong>. They\u2019ve spent millions on getting PL fans to pay attention to them, so it only makes sense they\u2019d back that up with a great selection of promos and competitive odds. You can pick any of the six we\u2019ve highlighted here and expect a cracking betting experience, even if they\u2019re not sponsoring your favourites.<\/p>\n\n
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Premier League Betting Sponsors FAQs<\/h2>\n
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What was the first betting sponsorship in the Premier League?<\/strong><\/div>\n <\/div>\n